RESUME

Professional 

info​
 

I have been working in the business for over 35 years. I have seen a lot of ways to do it right -- and wrong. I am a true believer that good ideas can come from anywhere and anyone. I understand that process is important and organizations that do not have process, struggle. I believe in teamwork and that the creative and account groups need to work together instead of against each other. Only then can the organization bring in the client, as the other part of the team, to make beautiful music together. 

Work

experience
 

Partner, Creative Director. Virtual Creative, Inc.

1999 - present

 

​Working client direct or with select agencies, I build teams that work with clients large and small. From research to media to creative to account services to production -- I have built successful "A" Teams to bring my clients solid creative results. U.S. Bank, Elan Financial Services, Augsburg College, Normandale Community College, Wisconsin Indianhead Technical College, Minneapolis Community & technical College,
H&R Block, Red Wing Shoe Company, Pfizer Animal Health, Novartis, Radisson Hotels, Fish! for Schools, Delta Airlines, Schwan's, Deluxe Corp., Scripps Health, UnitedHealthcare, American Family Insurance,
BJ's Wholesale Club

 

Creative Director. Mobium/Colle+McVoy

2008

 

​Mobium was a B2B and branding unit of Colle McVoy. I was brought in as the creative lead of the management team. We helped stabilize the client base and bring additional B2B and direct response expertise to the general agency. I also helped introduce the agency to neural and emotional marketing which was successfully employed in our client relationships. Time Warner Cable Business Class, IBA Worldwide,
Purina Veterinary Diets, Select Comfort

 

Associate Creative Director.
Option One Martin/Williams Advertising

1995 - 1999

 

​Option One was the B2B, direct and promotion arm of Martin/Williams. After I joined, the group grew quickly in size and scope working not just with our own clients, but bringing our expertise to bear on clients with the general agency. Target Corp., Dayton's, U.S. Bank, CompuServe, Medica, Polaris

 
Sr. Art Director. McCracken Brooks

​1992 - 1995

 

​I had never really worked in the promotion world so when I was offered the opportunity, I thought "why not?" I quickly learned that promotion and direct are the James Brown (The hardest working man in show business) of the ad world. I worked with a wonderful team of people there. McCracken Brooks was named the Promotion Agency of the Year 1990-92. Pete's Brewing Co., ITT Sheraton, Chase Bank, Pennzoil, Liberty Mutual Insurance, Hertz Corp., US West, Anheuser Busch, Lorrillard, Reckitt & Coleman

 

 

Owner, Creative Director. CA Design

​1990 - 1992

 

​As a freelance creative director, I worked with many agencies as well as clients directly. Apple Compters, Harley Davidson, Minnesota State Lottery, Northern States Power (Excel Energy), St. Paul Children's Hospital, 3M, Medtronic, Polaris, Bermo, Inc., Forrester Boats, Radisson Hotels, Zytec Corporation, Commercial State Bank, Software Etc., BellSouth Mobility, Minneapolis Aquatennial, City of Minneapolis 

 

 

Creative Director. Duncan Nelson Lambert

​1988 - 1990

 

Cold Spring Granite, Donaldson Co., Open Systems, Xerxes Corp., GTE, AT&T, IC Systems, Kowalski's Markets, Riverplace/St. Anthony Main, Compri Hotels, Omni Melrose Hotel, Crockett Hotel

 

VP Creative Services. The Communications Group

​1985 - 1988

 

Fuddruckers, Phillips Liquors, Johnson Bros. Liquors, Honeywell, Ramada Hotels, Minneapolis Airport Hilton, Team Sports, General Mills, Pillsbury, Cub Foods, St. Paul Winter Carnival, 1st Western Banks

Skills

Direct Response

Brand Development

Advertising

Design

Promotion

Broadcast

Strategy

 

 

Awards

ARC (MDMA), Caples, World Pro, Gold Pro (Promo Magazine), Paragon (Nat'l. Council for Marketing & PR), Pinnacle (College Media Association)

Education

Minneapolis College of Art & Design. 

1976 - 1980 BFA Design

 

 

 

© 2017, Virtual Creative, Inc.

Office: 612.869.4946 Chuck: 612.875.3817

Carol: 612.875.3816
 

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