I have been working in the business for over 35 years. I have seen a lot of ways to do it right -- and wrong. I am a true believer that good ideas can come from anywhere and anyone. I understand that process is important and organizations that do not have process, struggle. I believe in teamwork and that the creative and account groups need to work together instead of against each other. Only then can the organization bring in the client, as the other part of the team, to make beautiful music together.
Partner, Creative Director. Virtual Creative, Inc.
1999 - present
Working client direct or with select agencies, I build teams that work with clients large and small. From research to media to creative to account services to production -- I have built successful "A" Teams to bring my clients solid creative results. U.S. Bank, Elan Financial Services, Augsburg College, Normandale Community College, Wisconsin Indianhead Technical College, Minneapolis Community & technical College,
H&R Block, Red Wing Shoe Company, Pfizer Animal Health, Novartis, Radisson Hotels, Fish! for Schools, Delta Airlines, Schwan's, Deluxe Corp., Scripps Health, UnitedHealthcare, American Family Insurance,
BJ's Wholesale Club
Creative Director. Mobium/Colle+McVoy
Mobium was a B2B and branding unit of Colle McVoy. I was brought in as the creative lead of the management team. We helped stabilize the client base and bring additional B2B and direct response expertise to the general agency. I also helped introduce the agency to neural and emotional marketing which was successfully employed in our client relationships. Time Warner Cable Business Class, IBA Worldwide,
Purina Veterinary Diets, Select Comfort
Associate Creative Director.
Option One Martin/Williams Advertising
1995 - 1999
Option One was the B2B, direct and promotion arm of Martin/Williams. After I joined, the group grew quickly in size and scope working not just with our own clients, but bringing our expertise to bear on clients with the general agency. Target Corp., Dayton's, U.S. Bank, CompuServe, Medica, Polaris
Sr. Art Director. McCracken Brooks
1992 - 1995
I had never really worked in the promotion world so when I was offered the opportunity, I thought "why not?" I quickly learned that promotion and direct are the James Brown (The hardest working man in show business) of the ad world. I worked with a wonderful team of people there. McCracken Brooks was named the Promotion Agency of the Year 1990-92. Pete's Brewing Co., ITT Sheraton, Chase Bank, Pennzoil, Liberty Mutual Insurance, Hertz Corp., US West, Anheuser Busch, Lorrillard, Reckitt & Coleman
Owner, Creative Director. CA Design
1990 - 1992
As a freelance creative director, I worked with many agencies as well as clients directly. Apple Compters, Harley Davidson, Minnesota State Lottery, Northern States Power (Excel Energy), St. Paul Children's Hospital, 3M, Medtronic, Polaris, Bermo, Inc., Forrester Boats, Radisson Hotels, Zytec Corporation, Commercial State Bank, Software Etc., BellSouth Mobility, Minneapolis Aquatennial, City of Minneapolis
Creative Director. Duncan Nelson Lambert
1988 - 1990
Cold Spring Granite, Donaldson Co., Open Systems, Xerxes Corp., GTE, AT&T, IC Systems, Kowalski's Markets, Riverplace/St. Anthony Main, Compri Hotels, Omni Melrose Hotel, Crockett Hotel
VP Creative Services. The Communications Group
1985 - 1988
Fuddruckers, Phillips Liquors, Johnson Bros. Liquors, Honeywell, Ramada Hotels, Minneapolis Airport Hilton, Team Sports, General Mills, Pillsbury, Cub Foods, St. Paul Winter Carnival, 1st Western Banks
ARC (MDMA), Caples, World Pro, Gold Pro (Promo Magazine), Paragon (Nat'l. Council for Marketing & PR), Pinnacle (College Media Association)
Minneapolis College of Art & Design.
1976 - 1980 BFA Design